How to appear in Google AI Overviews
There is no separate door: the panel is built from the ordinary search index. What that implies, the controls you actually have, and the honest part about lost clicks.
AI Visibility
How to get your brand cited by ChatGPT, Gemini, Perplexity and the rest.
Do backlinks matter for AI search?
Yes, for two mechanical reasons that are not "passing authority" — discovery and corroboration — and why eight related sites count as one source.
How to appear in Perplexity
Perplexity shows its sources, which makes it measurable. The five-step loop, what usually beats a vendor page, and the ceiling you cannot pass from your own domain.
Which AI assistants matter for your business?
Why a market-share table is the wrong answer, what each major assistant actually reads, and a three-step method for picking the three worth tracking.
Does Google Ads help you appear in AI answers?
The honest answer is no, not directly — plus the one indirect path that does work, why it takes months, and the cheaper thing that does the same job.
How to structure content for AI
The seven-part page skeleton used on every article here, the one paragraph that does most of the work, what to strip out, and the markup worth adding.
What is AEO (answer engine optimization)?
AEO explained next to GEO and SEO in one table, what it actually asks you to write, the zero-click trade behind it and the point where it stops working.
How AI chooses which brands to mention
The three steps between a question and an answer — candidate retrieval, selection, synthesis — and the different reason a brand gets dropped at each one.
What is generative engine optimization (GEO) and its pillars
GEO explained without the inflation: what the term means, the five pillars that hold it up, and an honest account of how much of it is simply SEO under a new name.
How to check if AI recommends your brand
A one-hour test, run by hand, that turns "are we visible to AI?" into a number you can track monthly — plus the shortcut that quietly makes the result meaningless.
Why AI doesn't mention your company (and how to fix it)
Six ordinary reasons a business goes unmentioned by ChatGPT, Gemini and Perplexity — each with a check you can run today, and a table to tell which one is yours.
AI visibility: how to get cited by ChatGPT, Gemini and Perplexity
AI assistants name a handful of companies and ignore the rest. This guide explains how that shortlist is built, why most businesses never make it, and what actually changes the outcome.